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If you want to increase your confidence in mathematics then look no further! Assuming little prior knowledge, this market-leading text is a great companion for those who have not studied mathematics in depth before. Breaking topics down into short sections makes each new technique you learn seem less daunting. This book promotes self-paced learning and […]
“This is a classic text that…is very comprehensive, well-structured and particularly well-designed from a learning perspective.” Dr. Jean-Anne Stewart, Associate Professor, Henley Business School. “Management and Organisational Behaviour has provided an excellent source for students over many years…the author go out of their way to include additional research evidence/key frameworks and theories that are not […]
The fully updated eighth edition of ‘Principles and Practice of Marketing’ continues to provide a contemporary and modern introduction to marketing. With a renewed focus that covers the importance of customer value alongside the 4P’s, this authoritative text provides students with a core understanding of the wider content and latest approaches taking place within marketing. […]