In Hooked, Nir Eyal reveals how successful companies create products people can’t put down – and how you can too
Winner of best Marketing book in 800-CEO-READ Business Book Awards 2014
Why do some products capture our attention while others flop? What makes us engage with certain things out of sheer habit? Is there an underlying pattern to how technologies hook us?
Nir Eyal answers these questions (and many more) with the Hook Model – a four-step process that, when embedded into products,…
ISBN 10 : 9780143193524
ISBN 13 : 014319352X
How do successful companies create products people can't put down? Why do some products capture widespread attention while others flop? What makes us engage with certain products o..
ISBN 10 : 1591847788
ISBN 13 : 9781591847786
Outlines a model for innovating engaging products that encourage profitable customer behavior without costly advertising or aggressive messaging, drawing on the author's experience..
ISBN 10 : 0241184835
ISBN 13 : 9780241184837
How do successful companies create products people can't put down? Why do some products capture widespread attention while others flop? What makes us engage with certain things out..
ISBN 10 : 9781476759739
ISBN 13 : 1476759731
Jonah Berger, the bestselling author of Contagious, explores the subtle, secret influences that affect the decisions we make—from what we buy, to the careers we choose, to what w..
ISBN 10 : 9781625274809
ISBN 13 : 1625274807
From Design Thinking to Design Doing Innovators today are told to run loose and think lean in order to fail fast and succeed sooner. But in a world obsessed with the new, where coo..
ISBN 10 : 9781501121746
ISBN 13 : 150112174X
From three design partners at Google Ventures, a unique five-day process--called the sprint--for solving tough problems using design, prototyping, and testing ideas with customers...
ISBN 10 : 9781449367978
ISBN 13 : 1449367976
A new wave of products is helping people change their behavior and daily routines, whether it’s exercising more (Jawbone Up), taking control of their finances (HelloWallet), or o..