The fully updated eighth edition of ‘Principles and Practice of Marketing’ continues to provide a contemporary and modern introduction to marketing. With a renewed focus that covers the importance of customer value alongside the 4P’s, this authoritative text provides students with a core understanding of the wider content and latest approaches taking place within marketing. A range of exciting new resources and international examples bring marketing to life. Key New Features Include: a brand…
ISBN 10 : 0077174143
ISBN 13 : 9780077174149
ISBN 10 : 9781466665965
ISBN 13 : 1466665963
For years, technology has been the impetus for progress in various processes, systems, and businesses; it shows no sign of ceasing further development. The application of technolog..
ISBN 10 : 9781136878930
ISBN 13 : 1136878939
Business Practices in Higher Education is a breakthrough guide offering higher education and student affairs professionals an understanding of the fundamental business nature of co..
ISBN 10 : 9783319117614
ISBN 13 : 3319117610
Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in th..
ISBN 10 : 9781317980964
ISBN 13 : 1317980964
The Holy Grail for most organisations is the successful attainment, and retention, of inimitable competitive advantage. This book addresses the question of how to leverage the uniq..
ISBN 10 : 9781317550389
ISBN 13 : 1317550382
Traditional research methods in marketing can be illuminating when used well, but all too often their data-driven results fail to provide the depth of understanding that organisati..
ISBN 10 : 9781466640153
ISBN 13 : 1466640154
Although higher education institutes are not typically thought of as a business, colleges and universities utilize marketing strategies in order to compete for students. Informatio..
ISBN 10 : 9781522502838
ISBN 13 : 1522502831
Having a grasp on what appeals to consumers and how consumers are making purchasing decisions is essential to the success of any organization that thrives by offering a product or ..
ISBN 10 : 9789462097940
ISBN 13 : 9462097941
In recent decades, higher education systems and institutions have been called to respond to an unprecedented number of challenges. Major challenges..
ISBN 10 : 9781786352996
ISBN 13 : 1786352990
This volume examines the diverse ways in which universities and colleges around the world are partnering and collaborating with other institutions to fulfil their missions and visi..