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Principles and Practice of Marketing (UK Higher Education Business Marketin…



The fully updated eighth edition of ‘Principles and Practice of Marketing’ continues to provide a contemporary and modern introduction to marketing. With a renewed focus that covers the importance of customer value alongside the 4P’s, this authoritative text provides students with a core understanding of the wider content and latest approaches taking place within marketing. A range of exciting new resources and international examples bring marketing to life. Key New Features Include: a brand…

Principles And Practice Of Marketing

ISBN 10 : 0077174143
ISBN 13 : 9780077174149

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Computer Mediated Marketing Strategies Social Media And Online Brand Communities

ISBN 10 : 9781466665965
ISBN 13 : 1466665963

For years, technology has been the impetus for progress in various processes, systems, and businesses; it shows no sign of ceasing further development. The application of technolog..


Business Practices In Higher Education

ISBN 10 : 9781136878930
ISBN 13 : 1136878939

Business Practices in Higher Education is a breakthrough guide offering higher education and student affairs professionals an understanding of the fundamental business nature of co..


Revolution In Marketing Market Driving Changes

ISBN 10 : 9783319117614
ISBN 13 : 3319117610

Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in th..


Competitive Intelligence Analysis And Strategy

ISBN 10 : 9781317980964
ISBN 13 : 1317980964

The Holy Grail for most organisations is the successful attainment, and retention, of inimitable competitive advantage. This book addresses the question of how to leverage the uniq..


Alternative Market Research Methods

ISBN 10 : 9781317550389
ISBN 13 : 1317550382

Traditional research methods in marketing can be illuminating when used well, but all too often their data-driven results fail to provide the depth of understanding that organisati..


Marketing Strategies For Higher Education Institutions Technological Considerations And Practices

ISBN 10 : 9781466640153
ISBN 13 : 1466640154

Although higher education institutes are not typically thought of as a business, colleges and universities utilize marketing strategies in order to compete for students. Informatio..


Handbook Of Research On Consumerism And Buying Behavior In Developing Nations

ISBN 10 : 9781522502838
ISBN 13 : 1522502831

Having a grasp on what appeals to consumers and how consumers are making purchasing decisions is essential to the success of any organization that thrives by offering a product or ..


Using Data To Improve Higher Education

ISBN 10 : 9789462097940
ISBN 13 : 9462097941

In recent decades, higher education systems and institutions have been called to respond to an unprecedented number of challenges. Major challenges..


University Partnerships For Academic Programs And Professional Development

ISBN 10 : 9781786352996
ISBN 13 : 1786352990

This volume examines the diverse ways in which universities and colleges around the world are partnering and collaborating with other institutions to fulfil their missions and visi..


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