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Nudge

Pub Date : 2009-02-24 | Author : Richard H. Thaler | Publisher : Penguin

ISBN 10 : 9781101655092
ISBN 13 : 1101655097

From the winner of the 2017 Nobel Prize in Economics, Richard H. Thaler, and Cass R. Sunstein: a revelatory look at how we make decisions—for fans of Malcolm Gladwell’s Blink a..


Nudge Marketing

Pub Date : 2015-05-07 | Author : Eric Singler | Publisher : Pearson

ISBN 10 : 9782744065958
ISBN 13 : 2744065951

Comment doubler les ventes d'une marque de soupe sans modifier ni son prix, ni son packaging, ni son emplacement en magasin ? Comment réduire la consommation d’énergie de la po..


Nudge Marketing English Version

Pub Date : 2015-09-04 | Author : Eric Singler | Publisher : Pearson

ISBN 10 : 9782326051683
ISBN 13 : 2326051688

How can you double the sales of an everyday product without changing either its packaging or placement in store? How can you increase the effectiveness of a public health campaign ..


Inside The Nudge Unit

Pub Date : 2015-08-27 | Author : David Halpern | Publisher : Random House

ISBN 10 : 9780753551387
ISBN 13 : 0753551381

Dr David Halpern, behavioural scientist and head of Number 10's Behavioural Insights Team, or the 'Nudge Unit', invites you inside the unconventional, multi-million pound saving in..


Why Nudge

Pub Date : 2014-03-25 | Author : Cass R. Sunstein | Publisher : Yale University Press

ISBN 10 : 9780300197860
ISBN 13 : 0300197861

The best-selling author of Simpler offers an argument for protecting people from their own mistakes...


Conscious Marketing

Pub Date : 2015-02-19 | Author : Carolyn Tate | Publisher : John Wiley & Sons

ISBN 10 : 9780730309659
ISBN 13 : 0730309657

In the modern economy, businesses must have heart The marketing industry is broken. Consumers are tired of interruption, push, mass media and the manipulation of marketing and adve..


Misbehaving The Making Of Behavioral Economics

Pub Date : 2015-05-11 | Author : Richard H. Thaler | Publisher : W. W. Norton & Company

ISBN 10 : 9780393246773
ISBN 13 : 0393246779

Get ready to change the way you think about economics. Richard H. Thaler has spent his career studying the radical notion that the central agents in the economy are humans—predic..